It was bad enough that someone found enough idiots floating about to stand in line for a ridiculous amount of time for unbelievably expensive and bizarrely named cups of coffee. And thus Starbucks became a runaway success (business plan: "we count on parting money from idiots and there seems to be an endless supply of both.")
Then a plucky entrepreneur invented a way to separate more money from idiots for their coffee right at home: the Keurig system. The beauty here was packaging the coffee in little bitty things ONLY THEY SOLD. Beautiful. A classic razor-razor blade scam.
Now I see the ante has been upped yet again: enter The Nespresso VertuoLine system. Whoa, it even SOUNDS impressive. It's essentially the same as Keurig, but adds Centrifusion (a process so absolutely unique and impressive they trademarked the word) to the making of your brew. How have we ever survived without THAT?
Aand even more money is separated from even more idiots.
I long for simpler times: you bought your coffee by the pound at the A&P and ground it right there in the checkout lane. Simple. And a damned good cuppa Joe.