Thursday, April 5, 2012

Engineering vs. Marketing


The curmudgeon is hosting a gaggle of women this week, and the drive home from the airport somehow sparked a conversation on the color of automobile dashboard illumination.

This is the sort of decision that is best left to engineers, not designers.  It turns out that orange/red illumination permits the eye to adjust to the darkness outside more quickly than any other color, so there is a logical argument for illuminating dashboard instruments with orange/red light.  

However, the lively conversation centered around what colors LOOKED nicer, not worked better.  Such is the state of automotive safety at night.

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