This one sort of blew my mind, then I realized "Oh, of course". Outside the US, grocery stores have "American" food sections just like we have "Asian" and "Mexican" sections.
The real insight comes from what this particular British store stocked the "American" section with. I see maple syrup, marshmallows, marshmallow Fluff, ridiculously sweet cereals, Pop-Tarts, and mucho candy amply represented, along with an odd assortment of drinks (bottled, flavored, sweetened iced teas it seems). There are even Twinkies (RIP).
Pretty much the only non-sweet thing there is the A1 steak sauce.
I don't think I care for our portrayal.
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