Wings, Beer, Sports

This is all a bar needs to advertise these days. With those three words, they'll attract sufficient quantities of mental geniuses to make for a successful business.

Curmudgeons everywhere have observed that our hot-shot society is turning into the decline of the Roman Empire and their enthusiasm for blood sport spectacles. Set up a spectacle that is fast-moving with a hint of injury today and you've got a winning formula. This is why NASCAR and hockey are so popular. And why a good football hit on the field where, say, a helmet pops off or a player is carried off gets people going, but long-term mental problems as a result get a yawn.

We are gleefully devolving. And the lowest common denominator, like "wings, beer, sports" succeeds.

Well done.