In our new world of "news" 24/7, anything - (and we all know our trusty "news reporters" manufacture most of this stuff) - becomes newsworthy. This has become the modern norm...and the modern curse.
Unlike trusted newsmen of old (Walter Cronkite springs to mind), modern "newscasters" work with a very different objective in mind. For Walter, it was: "I've only got 20 minutes today, what are the most important things people need to know?" For today's crop of newsmen/entertainers it is "I've got 24 HOURS to fill, how do I make all these non-newsworthy things sound important?"
And thus, nothing becomes something.
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